
Population based intervention is one of the key pillars of the program which has as objective to raise awareness on NCDs, their risk factors through life style modification practices in the communities. This approach is directed towards the entire population and it’s aimed at ensuring that the community at large is reached out to with the NCD message. The desired outcome here is to promote improved quality of life, reduction in levels of human suffering, disabilities and deaths resulting from preventable NCDs. In order to make a great impact and reach out to a larger audience, the program has equally engaged in social media sensitization as well as commemoration of international NCD related events such as: World Hearts Day, Global Week for Action on NCDs, Breast Cancer Awareness Day, World Diabetes Day, World Hypertension, World No Tobacco Day and World Diabetes Day amongst many others.